If Marketing could be said to be a war, then the obvious way to win the war is with an exceptionally well-designed campaign. The trouble is, that takes control. And these days communications technology is changing so fast that whatever you just bought is nearly obsolete before you figure out how to use it! So how the heck do you get enough control to create a really effective campaign?
We start with a compelling opening presentation that outlines the benefits of your product(s) and service(s). Then we personalize it with a strong ‘call to action’ using your website’s interactive capabilities, your email’s contact and response potential, and the power of iMambo video. That way you’re always in total control of your campaign, thereby allowing you to manage all your:
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Your clients can also develop ‘Landing Pages’ designed and coded specifically for each campaign. These can be organized into a series of events and automated actions that are the beating heart of a campaign management program.
For example, the Catalyst "List Builder Campaign" begins with an out-going email message to a list of prospective subscribers. Rather than being an unsolicited newsletter, it’s a personalized invitation to visit a landing page for more information about a subscription offer.
A customized landing page with a specific call to action makes a compelling presentation, particularly when supported by a Strut Video. Each subscribing visitor is added to an opt-in list. Other actions update lists, and contact records respond to the subscriber with more information, while notifying company personnel of any follow-up requirements.
Metrics are gathered and reports measure the success of the campaign. Plus Catalyst Campaign Templates, designed for best marketing practices, are provided for brand customization. These include:
For more on these and other features, or if you have specific campaign projects in mind, please contact our support team for a consultation or download literature here. |