How do we get started? That’s the question many organizations ask.
The answer is iMambo.
iMambo is made up of experienced marketing, content and design professionals who know how to optimize your website and email programs to get you the most from your marketing initiatives.
A properly designed program follows an on-going cycle of communication with your target market. Your website is a passive medium; people have to search for it. And while being easily found is vitally important, it’s worthless without compelling content. Email marketing is pro-active and therefore a perfect complement to your website. The two should work together to maintain your online marketing presence.
The imperatives outlined below (expressed here as objectives) are the fundamental elements for a successful online marketing initiative. iMambo’s professional services are specifically designed to help you achieve these objectives:
1. Be Found
It may be mundane work but it’s critical to optimize your website content for easy access. Achieving and maintaining a high search engine ranking is complex. iMambo works with you to develop key word strategies and site content, so that automated search engine spiders, search bots and crawlers properly index your site.
"Over 86% of people find out about other sites through search engines."
- Source: Georgia Institute of Technology
2. Be Clear
It’s often difficult to communicate the benefits of your own products and services when you're so close to them. We provide messaging strategies and customer perspectives to develop positioning, images and messages that motivate site visitors to interact with your organization.
3. Invite Inquiry and Capture Contact Information
Many sites get many visits but not many results. We develop content and navigation strategies that encourage visitors to make specific requests. This is where relationship marketing begins.
4. Be responsive
iMambo's systems ensure that you’re responding professionally to all inquiries through your website or email campaign. We can help to ensure that all responses are professionally handled.
5. Keep in touch
Many campaigns concentrate on reaching out and connecting with as many people as possible. But ‘frequency’ is what creates real marketing results. We'll help you design your campaigns and iMambo systems so that you’re always in contact with your target market. That way you’ll be at the top of their minds when they’re ready to buy. |
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Marketing Consulting
- Creative Development & Client Consultations
- Branding & Product Positioning
- Messaging Strategies
- Campaign Development
- Copywriting
System Design
- Developing Message Management Scenarios
- Implementing Scenarios
- Message Templates
Programming
- CGI, Perl, Java and HTML: These and other programming languages may be used to implement Program Scenarios
- Setup: Queues, Forms, Response & Delivery mechanisms, Data Management
GFX Design & Form Production
- HTML Design of Pages & Forms; Message Designs
Account Administration
- Clerical and Project Management
Branding, Positioning and Content Development.
It's the same online as offline. Your image and benefits should ring through loud and clear to capture the interest of new visitors. Content is also critical. Most people still use the Internet to research products and companies. Be sure yours is easy to access.
Strategy & Campaign Design
Who’s your target? What's your message? What's your creative approach? What elements of you using? Email?, Banners? Contests? Subscriptions? Literature distribution? There's a lot to consider and we can help. We'll set up your first campaign and show you how to plan for the future.
Newsletters, Bulletins & Tip Sheets
One of the most effective online marketing tools is the unassuming newsletter. It’s a quiet, subtle way to keep in touch with your target market. Newsletters, Bulletins and Tip Sheets keep your name in peoples’ minds, and over time this type of 'frequency' can really pay off.
With iMambo you can easily manage & distribute newsletters & bulletins.
Many organizations fall short when it comes to written content. Newsletter-writing enthusiasm can fizzle quickly, because it's not easy to come up with interesting content month after month.
At iMambo our writers and editors know the art of composing the type of information packages your customers will enjoy. Just give us the direction to get started and we’ll do the writing. Before you know it you’ll the expert customers ask for by name when they’re finally ready to buy. |